In my role as a Service & UX Designer at Cerved Group S.p.A., I was involved in a wide range of projects aimed at improving financial services and optimizing digital experiences. The projects I contributed to included Detection, a solution for anti-money laundering, and Powerbiz, a platform designed to support micro-enterprises. I also played a key role in the implementation and management of the company's design system, with a particular focus on the mobile platform.
My goal: was to enhance user experience and service design across Cerved's financial services, ensuring that digital platforms were both intuitive and effective for users. I aimed to streamline workflows, improve customer satisfaction, and help the company achieve its business objectives through thoughtful design and innovation. Additionally, I worked on building and refining a comprehensive design system to ensure consistency and efficiency across the company’s mobile products.
Approach: I applied Agile methodologies to deliver iterative design solutions for various services, including those in the financial sector. This involved working closely with cross-functional teams to define service strategies, design user interfaces, and implement a design system that met both user and business needs. The design system was developed from ideation through to implementation and documentation, focusing on scalability and mobile user experiences.
Financial service users often face complex, non-intuitive interfaces and inefficient workflows. Additionally, the absence of a unified design system led to inconsistencies across platforms, making user interactions confusing and time-consuming.
The key takeaway was the importance of Agile methodologies in adapting to evolving needs and the power of a well-implemented design system in maintaining consistency and scalability. This experience reinforced the value of iterative design and the role of a cohesive system in enhancing user engagement and organizational efficiency.
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