Mudha

Mudha

This project, developed during the final year of my master’s degree at Politecnico di Milano, aimed to redevelop the Naviglio Martesana area in Milan through a public service design. The focus was on integrating physical activity and well-being into the area by placing water at the center of the urban experience, inspired by the Berlin Spree model.

Goal: The aim was to create a water purification system using plants and algae, enabling the revitalization of the urban space. The design aimed to improve the existing infrastructure while promoting social interaction, exercise, and environmental sustainability.

Approach: The project applied service design methodologies and design thinking techniques to urban planning. The design centered around four key bridges in the area, each serving as interaction points for different services related to health, exercise, and community engagement. This approach ensured that water was both a functional and symbolic element in the redesign, without disrupting the space's current use.

Client

Client

Mudha

Mudha

Service

Service

Service Design

Service Design

Sector

Sector

Public Services

Public Services

Year

Year

2021

2021

The main issue addressed was the underutilization of the canal water as a resource, despite its prominent position in the urban landscape.

The solution involved designing a water purification system that utilized natural elements like plants and algae to cleanse the canal, while integrating this process with the area’s social and physical infrastructure. This not only improved water quality but also created spaces for exercise, relaxation, and community events along the canal, making water the focal point of the space.

The solution involved designing a water purification system that utilized natural elements like plants and algae to cleanse the canal, while integrating this process with the area’s social and physical infrastructure. This not only improved water quality but also created spaces for exercise, relaxation, and community events along the canal, making water the focal point of the space.

Here comes the alt text
Here comes the alt text
Here comes the alt text

Service design and design thinking can be effectively applied to urban planning at various scales, and that creating services in physical spaces can greatly enhance social engagement and well-being.

Here comes the alt text
Here comes the alt text
Here comes the alt text

I was responsible for conducting qualitative research, including interviews with local residents to gather insights into their needs and experiences. Based on this research, I helped define the project’s value proposition. I also led the final visual representation of the concept, producing renderings, axonometries, and promotional videos to communicate the project’s vision clearly.

I was responsible for conducting qualitative research, including interviews with local residents to gather insights into their needs and experiences. Based on this research, I helped define the project’s value proposition. I also led the final visual representation of the concept, producing renderings, axonometries, and promotional videos to communicate the project’s vision clearly.

Credits

Credits

MSc Product Service System Design

MSc Product Service System Design

Politecniico di Milano

Politecniico di Milano

Next Project

Cerved

Service & UX design

Finance, AI

Here comes the alt text

Cerved

Service & UX design

Finance, AI

Here comes the alt text

Cerved

Service & UX design

Finance, AI

Here comes the alt text